Case study / Focused product systems

Olipop

Turning brand worlds into products people wanted to earn, receive, and share.

Scope

Original artProduct developmentSourcing and samplingInfluencer kitsKitting and fulfillment

The challenge

OLIPOP did not need another agency to run its entire marketing ecosystem. It needed a focused product partner that could enter distinct brand moments, protect a highly recognizable visual identity, and reliably turn ambitious ideas into finished goods and memorable deliveries.

The approach

Craftwork scaled to each assignment. Original art, technical development, sourcing, sampling, production, kitting, and fulfillment moved through one accountable team, whether the need was a collectible rewards item, a complete themed collection, or a high-volume activation. The client kept the broader ecosystem while Craftwork made the product experience real.

The opportunity

Focused scope. Full creative standard.

OLIPOP brought Craftwork into the moments where product mattered most. Each assignment received the same depth of art, development, production, and delivery without forcing a broader agency scope, giving the brand a flexible partner for high-visibility launches and activations.

01 / Make the collaboration collectible

Give fans more ways to carry the story.

Craftwork developed OLIPOP x SpongeBob merchandise that extended the collaboration beyond the can. Wearable pieces, packaged accessories, and playful fan objects gave rewards members something limited, useful, and collectible to unlock, turning a product collaboration into a deeper brand experience.

Wearable pieces and packaged collectibles gave the OLIPOP x SpongeBob collaboration a life beyond the can and a stronger reward for participation.

02 / Build a complete product world

Turn limited merch into a wider brand story.

Craftwork conceived and pitched the OLIPOP Country Club Collection, then developed the custom apparel and course accessories that brought it to life. We coordinated and produced the photoshoot, completing a cohesive lifestyle world that showed how a focused product engagement can create attention far beyond the core product.

A Craftwork-created concept became a complete lifestyle world through original crests, custom products, and campaign photography.

03 / Turn a season into a system

Carry one character across every object.

Craftwork translated OLIPOP’s Holiday 2025 world across knitwear, outerwear, headwear, socks, slippers, pet products, drinkware, puzzles, blankets, and custom wrapping paper. The assortment felt varied, but every piece belonged to the same festive universe, making the campaign feel bigger than any single product.

One seasonal character system moved across apparel, gifting, pet products, drinkware, and custom wrapping paper without losing cohesion.

04 / Make the last mile feel on-brand

Scale the experience, not just the quantity.

Craftwork produced and fulfilled more than 2,000 Holiday Helper winner kits, each pairing limited-edition OLIPOP with custom scented wrapping paper. The same operational discipline supported mass influencer kits and high-demand rewards pushes, keeping presentation and delivery aligned with the creative idea.

More than 2,000 winner kits were produced, packed, and shipped with the presentation standards of a campaign launch.

What this proved

A focused partner can still build the whole product experience.

Brand character stayed intact

Different categories and collaborations still felt unmistakably OLIPOP because original art and product decisions came from one creative system.

One concept could become a world

The work moved beyond apparel into accessories, packaging, sporting goods, pet products, and collectible objects without losing cohesion. A clear creative idea made the assortment feel intentional rather than simply extensive.

The team scaled to the assignment

Craftwork could develop one high-impact reward, build an entire collection, or produce and fulfill a large activation through the same accountable team. The scope changed, but the standard did not.

Selected results

Focused product work, fully realized.

5+Distinct product worlds developed

30+Custom product categories

2,000+Winner kits produced and fulfilled

Historical program results. Performance varies by brand, audience, offer, and media investment.

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