Case study / Service story / Rewards programs

Celsius Rewards Program

Build a rewards program that turns purchase into participation.

Scope

Rewards program strategyRedemption platformProduct developmentFulfillment

The challenge

Celsius needed more than a points mechanic. It needed a rewards program that could connect a drink purchase to a clear reason to participate, products people wanted to earn, and an operating system that could support redemption and fulfillment over time.

The approach

Craftwork helped implement the Celsius rewards program across product development, redemption-platform setup, ecommerce, order operations, and fulfillment. Consumers bought Celsius, uploaded receipts to earn points, selected products through the redemption platform, and received rewards that gave the brand a physical place in their everyday lives.

The story

From familiar brand to active fandom.

Scroll through the strategy, product, and operating system behind the program.

01 / Build the program

Create products that make Celsius points worth collecting.

Craftwork helped develop a reward assortment around the Celsius brand and the behavior the program needed to encourage. The products gave consumers a concrete reason to buy, upload receipts, collect points, and return to the program.

Celsius reward products

The Celsius reward collection gives the program a tangible payoff, turning points earned from purchase into branded products people want to receive and keep.

02 / Implement the experience

Turn a receipt upload into a simple path to product.

Craftwork set up the redemption-platform experience and connected eligibility, points, product selection, ecommerce, and customer communication. The implementation made the next step understandable from purchase through redemption.

Celsius reward products

Final Celsius products make the redemption journey easy to understand: purchase, earn points, choose a reward, and bring more of the brand into everyday life.

03 / Operate the redemption

Make the reward arrive as well as the program promised.

Craftwork managed the order and fulfillment operation so consumers could receive the products they earned. Fulfillment completed the implementation, turning a points transaction into a physical Celsius moment people could keep.

Celsius reward fulfillment

The finished Celsius rewards show the program working beyond the platform, with fulfillment turning earned points into a real brand experience at the doorstep.

What this proved

Product can make a brand part of the culture, not just part of the ad break.

A rewards program needs a real reason to join

Celsius products gave the points mechanic a tangible payoff, making participation feel more valuable than a generic promotion.

Implementation is where participation becomes real

Receipt upload, points tracking, product selection, ecommerce, and fulfillment work together to turn a program idea into a usable consumer experience.

The reward extends the brand beyond the drink

Every fulfilled product gives Celsius another physical touchpoint with consumers, helping purchase behavior become ongoing fandom.

Selected results

One Craftwork team carried the program from concept through fulfillment to the doorstep.

A rewards program implemented from purchase through fulfillment

Product and redemption connected to the Celsius brand

A participation loop designed to build repeat fandom

Historical program results. Performance varies by brand, audience, offer, and media investment.

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